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About

strategic lenses After more than a decade in some of the top New York advertising agencies, we observed that data-driven, analyst-informed strategies requires an acumen and infrastructure that is more appropriate to technology start-ups than the “Big 4” holding company MarComm agencies or the “Big 5” management consulting firms. It was no longer just a game of creative chops; it was also a data game where the currency was business-innovating intelligence and insights.

But data wasn’t the real game-changer; it’s become almost meaningless in the “Big Data” world. The game changer was to interpret the data, correlate the data, mashup the data, visualize the data, make strategic use of the data, collect & store the data, segment the data, leverage & exploit the data, use the data to power strategies and tactics, use the data to drive engagement, use the data to drive sales & profit.

This was not the acumen of advertising agencies or even the process-focused management consultants, and in the “Big Data” and “Social Data” world, it’s not the acumen of most brands either. Business intelligence, information technology, and digital analytics organizations have been slow to evolve as the “Data Tsunami” approached. The big brands and the big agencies were caught in the same trap; they couldn’t pivot as fast as a nimble technology start-up – and the types of data (1st, 2nd, and 3rd party) and the numerous strategic lenses that can be applied to it, confounds enterprise integration efforts.

Dharmabuilt solves this conundrum by remaining uncharacteristically fluid. We like to think of ourselves as a “pirate ship” as opposed to a “mother ship.” Our consortium of strategic partners is assembled on an as-needed and project-by-project basis – and we assemble some of the leading experts in Big Data and Social Intelligence available today. We leverage CEO-level access with all our strategic partners – not layers of administrative bureaucracy. And we pass the service quality (and savings) onto our clients.

No fluff, all muscle.

We aren’t out to replace your agency; we’re a services & solutions provider that provides powerful “test-and-learn” and breakthrough “proofs of concept” for advertising, marketing, and business innovation. We help your agencies do better work – and help your organization drive more profit.

Clients

Dharmabuilt has experience with many top brands either directly or through various agency engagements. These experiences span technical implementations, research & analysis, and strategic planning – in brand advertising & building / demand generation as well as demand fulfillment / direct marketing – B2C and B2B.

clients

Partners

Dharmabuilt partners with some of the top Social and Big Data technology start-ups and benefits from CEO-level access for business development, services, and support. The consortium model is one whereby ‘the whole is greater than the sum of its parts’ and we also provide discreet products & services in research & analysis, strategy, engagement, targeting, and attribution. Our lean and agile model allows for groundbreaking products & services to drive business performance in an end-to-end, test-and-scale methodology. We also partner with independent, expert consultants such as Andrew Ettinger in order to offer full-spectrum solutions to our clients.

Consider Dharmabuilt a specialized Social & Big Data research and Innovation advisory entity that supercharges your existing business intelligence, market research, digital analytics, and strategic planning capabilities – whether agency-side, or in-house.

Let us know if you’d like to partner with us. We’re always looking for new, mutually beneficial relationships.

partners

Blog

A Class Act

A Class Act

Albert Einstein once said, "Try not to become a man of success, but rather try to become a man of value." And this is my great struggle. I wonder how many of my contemporaries have this existential challenge informing their daily lives? I suspect tha...Read More »
The Novelty versus Innovation (Middleware) Economy

The Novelty versus Innovation (Middleware) Economy

I recently heard an amazing interfaith minister whom has a strict background, talk about innovation. She said, "You must have a profound respect and experience with tradition before you can authentically innovate." I LOVE that. It really struck a cho...Read More »
The Carencia

The Carencia

In the tragic spectacle of Spanish bullfighting, the carencia is the place in the ring where the bull feels the most safe, the most powerful. It is different for every bull and the matador tries to keep the bull from finding this, his 'place of powe...Read More »

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